We all have a story to tell—what’s yours? Join host Todd and guest Jessica Bannister as they discuss the growing audience that comes with globalization, the difficulties we face in reaching and maintaining the attention of the younger generation, the essential nature of collaboration in modern times, and much more.
Jessica Bannister is a Level 3 HVAC Apprentice in BC. She is a brand ambassador for ERRECOM. She shares her everyday adventures and journey towards becoming a licensed journeyman on her website and her Instagram (@HVACjess).
TODD-TAKES
1. I have said it before and I will continue to preach it, we must do a better job in telling our story to a watching world. The only way to change the perception of the construction industry is by proactively taking hold of the narrative and share what happens in the day-to-day world from every facet of the industry.
2. Reaching a younger audience has come up a lot in recent episodes. We are already behind the game if we are only starting the conversation with high schoolers. We need to provide hands-on exposure in a relatable way to even elementary age kids.
3. To move the industry forward will take everyone throughout construction working together. That includes different generations, backgrounds, expertise, and perspectives coming to the table and sharing their views and ideas.